While I don't like sounding like a broken record, this is something so vital to the success of your business that it bears constant repetition.

According to a May 2008 report by eMarkerter.com, between the years 2007 and 2012, the readership of blogs will increase from around 94 million to a staggering 145 million.

That is an increase of 67%! Read that number again.

Now, I could spend all day talking to you about the many different things you can do to ensure that your business becomes a big hit. But when you have something as easy as this, words just don't seem to cut it.

You'd have quite a challenge on your hands trying to find any other area of the business world which could guarantee you a 67% increase. What else do you need to hear? You NEED to start a blog right now?

Think for a minute about the industry giants Google and Yahoo!

Why did they achieve so much success? Because they entered the market at the RIGHT time, when the projections for market growth were about to - and did - skyrocket.

Again, that's 67%... So if this singular fact isn't enough to get you going with a Blog, then really, nothing else will. But heck, I like to push things beyond the limit, even when it seems we've reached it.

I'm going to give you even more reasons why you need to start blogging immediately.

A search of the web for relevant facts (and being the considerate soul that I am, I've done that for you) pulls up a 2006 report from the Pew Internet and American Life Project.The subject was the demographics of bloggers, as well as other information about blogs.

They wanted to know WHO was blogging, HOW they blogged, and WHAT kind of success they'd been achieving. Their findings are very interesting and informative. I've gone through that report, and I want to let you in its most essential features and results.

Here are 5 points culled from this report which illustrate the importance of starting a blog ASAP.

Point #1: INCREASING YOUR READERSHIP About 8% of U.S. internet users (12 million) maintain a blog. 39% of U.S. internet users (about 40 million) read blogs. That's a 5:1 ratio...and that ratio is going to increase.

Point #2: FOR THE MONEY? The most commonly cited reason that bloggers blog (52%) is creative reasons and personal expression. A mere 7% do it for the money. What does that tell you?

With such a small number of bloggers in it to make money, there is next to no competition - the field is wide open. Better yet, there's a lot of already successful blogs which you can take your cue from for your own for-profit venture. The point here is that creativity sells - but few of the creative types are interested in selling it. You know better. Learn from this - there are profits to be made.

Point #3: EASY ON TIME Only around one in ten bloggers spend ten or more hours per week on their blog.

This is something which should interest you. There are many popular blogs out there - and the bloggers behind them are not spending every waking moment to achieve this popularity. It may be far easier to run a blog and make money from it than you think. For a very small time investment, you could be taking in the easiest money you've ever made.

Point #4: SUBJECT MATTER The survey asked bloggers what they tend to write about. These were their answers: 37% write about their own lives. 11% write about issues of public interest. 7% focus on entertainment and niche topics such as sports, business, technology, hobbies, religion, etc.

The point here is that if you want a lot of viewers on an ever-increasing basis, then you'll need to allow bloggers a lot of PERSONAL space to express themselves. Today it's all about personality, about the FACE. Remember this point well.

Point #5: DEMOGRAPHICS When starting a blog, you will definitely want to consider WHO is going to read your blog. When looking to make money, you will want to focus on the LARGEST readership (demographic group) available. Take a look:

54% of bloggers are 30 or younger. Bloggers are evenly divided between the genders. More than 50% of bloggers live in suburbs rather than in cities. 60% of bloggers are white, 11% black, 19% English-speaking Hispanic, and 10% other.

The demographics here don't mean that you shouldn't also include minority groups in your target audience, but if you want to make money doing this you need to go for the biggest potential readership.

Of course, the best blogs are those which appeal to everyone - every race, gender and age. That's the goal. Broad appeal is the key to financial success through blogging.

I've just given you a lot of information and a lot of compelling arguments to start your own blog right now.

Don't wait a second more - start blogging! Setting up a blog is fast and easy and usually free to boot! It also isn't going to eat up all of your time. So what are you waiting for? What else do I need to tell you?

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